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Those who want to build subtitle D landfills and
waste incinerator plants should pick a town with
less than 25,000 people where residents are old,
poor, politically conservative and Roman Catholic.
That is the conclusion of a study commissioned by
the California State Waste Management Board, which
found people most likely to oppose such facilities
are young or middle-aged, college-educated, liberal
and Protestant.
A $33,000 study was prepared by a Los Angeles
public relations and political consulting firm. The
study advises builders of waste incineration plants
and landfills that they will face less opposition
if they put the facility near poor neighborhoods
instead of wealthy ones. This comes as no shock to
environmental activists, because an estimated 4 out
of every 5 blacks in this country have either a
waste incinerator plant, a landfill, or both in
their neighborhoods. "All socioeconomic groupings
tend to resent the nearby siting of major waste
disposal facilities, but the middle and upper
socioeconomic strata possess better resources to
effectuate their opposition," the report says.
"Middle and higher socioeconomic strata
neighborhoods should not fall at least within five
miles of the proposed site."
The report gives personality profiles of the
most likely and least likely opponents of waste
handling facilities, and suggests that trash
incineration can be made more palatable by
presenting it as part of a recycling program.
The report outlines ways to defuse
opposition. The report says waste-to-energy
plant sites "can be suggested partly on the basis
of neighborhoods least likely to express
opposition-older, conservative and lower
socioeconomic neighborhoods. Meanwhile the most
likely opponents of a waste-to-energy
project--residents in the vicinity, liberal, and
higher-educated persons--can be targeted in a
public participation program and public relations
campaign."
The report says the ideal site for a
waste-to-energy plant would be in an industrial
section far from homes and commercial activity but
within the trash collection area that would be
served. It says: "Commercial office spaces
and residential lands that are at least within
visual, hearing or smelling distance of the waste
project will likely experience a decline in
property values."
Wil Baca, one of the leaders of the California
Alliance in Defense of Residential Environments,
which opposes trash incineration plants and
landfills in populated areas, protested that the
state Waste Management Board, in commissioning
the study, sought to find out how "to deceive
people, to sell them a product they don't
want."
It looks to us as if the ideas in this report
are being applied across the country. Time after
time, we see sites selected where people are poor
or rural or both. Fortunately, we also see local
people successfully fighting such plans, even
making alliances across racial barriers. The fight
against mass burn incinerators (and landfills) has
become a powerful political force, forging new
coalitions, strengthening American democracy in
important ways.
The 87-page report, entitled "Political
Difficulties Facing Waste-to-Energy Conversion
Plant Siting," was completed some years ago (but
only came to light last year when the LOS ANGELES
TIMES broke the story)
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